Cookie Policy
How we use cookies and how you can control them.
Last updated: 11 November 2026 · Effective: 1 May 2026
Cookie Categories
An overview of the types of cookies we use and what they do.
Essential Cookies
Required for the website to function. Cannot be disabled.
- Session authentication
- Security tokens
- Load balancing
- User preferences (language, region)
Analytics Cookies
Help us understand how visitors use our platform.
- Google Analytics (GA4)
- PostHog (product analytics)
- Page views & session duration
- Feature usage tracking
- Error monitoring
Preference Cookies
Remember your settings for a better experience.
- Dark/light mode
- Saved broker comparisons
- Quiz results
- Notification settings
Marketing Cookies
Used to deliver relevant advertisements. Only set with consent.
- Google Ads remarketing
- Facebook Pixel
- Campaign tracking
- Conversion measurement
2. Managing Your Preferences
You have several options to control cookies:
Cookie Consent Banner: On your first visit, you can accept or decline non-essential cookies via our consent banner. You can change your preferences at any time via the "Cookie Settings" link in the footer.
Browser Settings: Most browsers allow you to block or delete cookies. Please consult your browser's help documentation:
• Chrome: Settings > Privacy and Security > Cookies
• Firefox: Preferences > Privacy & Security
• Safari: Preferences > Privacy
• Edge: Settings > Cookies and Site Permissions
Opt-Out Tools: For analytics opt-out, visit tools.google.com/dlpage/gaoptout. For advertising opt-out, visit youronlinechoices.eu. PostHog analytics stops as soon as you decline analytics cookies in Cookie Settings.
Note: Disabling essential cookies will impair platform functionality.
3. Third-Party Cookies
Some cookies on our platform are set by third-party services we use. These third parties have their own privacy policies governing how they use this information:
• Google Analytics: Web analytics — policies.google.com/privacy
• Google Ads: Advertising — policies.google.com/privacy
• Meta (Facebook): Advertising — facebook.com/privacy/policy
• Hotjar: UX analytics — hotjar.com/legal/privacy-policy
• Intercom: Customer support — intercom.com/legal/privacy
• PostHog: Product analytics — posthog.com/privacy
We do not control how these third parties use cookies placed through their services. We encourage you to review their privacy policies.
How PostHog works on our platform: PostHog itself places nothing on your device. If you accept analytics cookies, we save one random, anonymous visitor ID in your browser's local storage (named bb_ph_identity) so that repeat visits are counted as one visitor. Page views and actions such as broker comparisons or enquiries are then forwarded to PostHog from our own servers, without your name, email address or IP address. Pages inside your account are never named.
If you decline analytics cookies, nothing is sent to PostHog and any saved ID is deleted. Until you make a choice, visits are counted anonymously and nothing is saved on your device.
4. Cookie Retention Periods
Cookies have different lifespans depending on their purpose:
• Session cookies: Deleted when you close your browser
• Persistent cookies: Remain on your device for a set period:
- Authentication cookies: 30 days
- Preference cookies: 12 months
- Analytics cookies: 13 months (Google Analytics default)
- PostHog visitor ID (local storage): Kept until you decline analytics cookies or clear your browser storage
- Marketing cookies: Up to 24 months
You can delete persistent cookies at any time through your browser settings.
5. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, applicable law, or our practices. We will notify you of any material changes by updating the "Last updated" date at the top of this policy.
We encourage you to periodically review this page for the latest information on our cookie practices.
For any questions about our use of cookies, please contact us at privacy@brokerbazaar.com.